Autor:	Arnaud Fournier, Caroline André
Rok vydání:	2017
Předmět:	Brand management Brand extension business.industry Brand awareness media_common.cataloged_instance Business Asset (economics) Brand equity Obligation European union Marketing Unfair competition media_common
Zdroj:	New Luxury Management ISBN: 9783319417264
DOI:	10.1007/978-3-319-41727-1_7
Popis:	In any marketing process, it is essential to use the law to optimize the actions of managers, and it can be a genuine lever for achievement. In such cases the law is not perceived as an obligation and a constraint, but as a catalyst for success (Andre and Rigaud-Lacresse 2014, p. 10).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::19dcb52fffef4b11252f394b9f16c26d https://doi.org/10.1007/978-3-319-41727-1_7 Zobrazit plný text záznamu