Gamifying UX Research at Scale
| Autor: | Irina Smoke, Kelly Michael Krout, Juan Pablo Carrascal, Jacob Freiberg |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | CHI PLAY (Companion) |
| DOI: | 10.1145/3341215.3354646 |
| Popis: | Conferences are a great opportunity to conduct user studies, as they congregate large numbers of ideal participants. However, using traditional methods in such environments is difficult as many other activities vie for users' attention. We discuss our experience designing and implementing a multi-step user research activity involving several gamification strategies in a conference setting. Our approach allowed us to maximize feedback and engagement without relying solely on compensation. |
| Databáze: | OpenAIRE |
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