Image construction in non-profit organizations: a discursive analysis

Autor: Giovany Cajaiba-Santana
Rok vydání: 2013
Předmět:
Zdroj: Academy of Management Proceedings. 2013:14406
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2013.14406abstract
Popis: This paper contributes to organizational discourse studies of non-profit social ventures and to the impression management literature by identifying the discourse strategies used to create organizat...
Databáze: OpenAIRE