Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen
| Autor: | Nidyawati Nidyawati, Rudy Eduar, M Pahlan, Markus Markus, Titi Hasanah |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Management and Bussines (JOMB). 4:1587-1597 |
| ISSN: | 2684-8317 2656-8918 |
| DOI: | 10.31539/jomb.v4i2.4777 |
| Popis: | This study aims to determine the effect of product quality and selling price independently or jointly on consumer satisfaction (a case study in Bipang Tanjung Sakti). This research method is descriptive quantitative. The sample in this study were 67 Bipang Tanjung Sakti consumers taken based on a portion of the population to represent the entire population using the Slovin formula calculation with a confidence level of 90% and an error rate of 10% (0.1). Sampling using accidental sampling method. The results showed, a) the product quality variable (X1) on consumer satisfaction (Y), obtained a Sig value of 0.000 |
| Databáze: | OpenAIRE |
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