Differing Uses of YouTube During the 2008 U.S. Presidential Primary Election

Autor:	Rekha Sharma, Paul M. Haridakis, Gary Hanson
Rok vydání:	2011
Předmět:	Entertainment Politics Primary election Presidential system business.industry Communication Political science InformationSystems_INFORMATIONSTORAGEANDRETRIEVAL Advertising Survey result business Interactive media Information Systems
Zdroj:	Electronic News. 5:1-19
ISSN:	1931-244X 1931-2431
DOI:	10.1177/1931243111398213
Popis:	In this uses and effects study, we explored YouTube use during the 2008 U.S. presidential primaries. Survey results suggested that traditional news sources (i.e., network television) were the source of content most often accessed on YouTube for political information. Participants used YouTube predominantly for habitual entertainment and information-seeking purposes. But there was a strong relationship between political surveillance motivation and watching news, political ads, direct-to-camera videos, and campaign ads, suggesting YouTube could be a significant medium in future elections.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::19743fb5db0c6aadecf40387b859ec5d https://doi.org/10.1177/1931243111398213 Zobrazit plný text záznamu