The vicarious and source credibility grid across cultures
| Autor: | Mike Allen, Jon Dornaletetxe Ruiz, Keith E. Dilbeck, Andrés S. Domínguez |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Economics and Econometrics
Cultural perspective Social network Computer science business.industry Communication Source credibility media_common.quotation_subject 05 social sciences Geography Planning and Development Internet privacy 050801 communication & media studies 050109 social psychology Grid General Business Management and Accounting 0508 media and communications Credibility Cross-cultural 0501 psychology and cognitive sciences business Function (engineering) Inclusion (education) media_common |
| Zdroj: | Journal of Asian Pacific Communication. 28:83-106 |
| ISSN: | 1569-9838 0957-6851 |
| DOI: | 10.1075/japc.00005.dil |
| Popis: | The manuscript offers an expansion of a traditional view of source credibility based on evaluation of a message source with inclusion of vicarious credibility (evaluation by members of a social network). The move reflects the need to consider differing cultural perspectives on how a message source might become evaluated. Data from 1,149 participants (US, Spanish, Japanese) identify vicarious and source credibility as significantly different. Classification results from discriminant analysis, where vicarious and source become a single function to create new grounds for cross-cultural communication research. The new paradigm requires the examination of both vicarious credibility in conjunction with source credibility that produce a credibility grid. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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