Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case

Autor:	Alexis Chapman, Corine Cohen
Rok vydání:	2015
Předmět:	business.industry media_common.quotation_subject Hospitality management studies Advertising Brand management Brand extension The Internet Social media Brand equity Marketing business ComputingMilieux_MISCELLANEOUS Tourism Reputation media_common
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
DOI:	10.1007/978-3-319-10912-1_102
Popis:	Travel and tourism is one of the largest industries in the world with 260 million jobs worldwide. Technologies, especially the Internet, have transformed consumer behavior and hotel strategic business practices dramatically in the past few years. Nevertheless, limited academic research has been conducted on these topics. This work focuses on hotel social media strategy & brand reputation on the Internet.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1968e6407906137ab611d9787ce41b59 https://doi.org/10.1007/978-3-319-10912-1_102 Zobrazit plný text záznamu