| Autor: |
Larry S. Lowe, C. Richard Roberts |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Marketing Horizons: A 1980's Perspective ISBN: 9783319109657 |
| DOI: |
10.1007/978-3-319-10966-4_21 |
| Popis: |
A sales forecast is an estimate by a firm of the dollar or unit sales expected by that firm in a specific time period with a specific marketing program in a specific economic environment. The sales forecast is characteristically an estimate. The utility of the estimate is enhanced when the forecast is in a decision compelling form; thus sales forecasts are often generated for products, potential customers, and geographic areas. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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