Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model
Autor: | Jeeva Venkatakrishnan, Ravikumar Alagiriswamy, Satyanarayana Parayitam |
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Rok vydání: | 2023 |
Předmět: | |
Zdroj: | Journal of Marketing Analytics. |
ISSN: | 2050-3326 2050-3318 |
DOI: | 10.1057/s41270-023-00228-4 |
Databáze: | OpenAIRE |
Externí odkaz: |