Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model

Autor: Jeeva Venkatakrishnan, Ravikumar Alagiriswamy, Satyanarayana Parayitam
Rok vydání: 2023
Předmět:
Zdroj: Journal of Marketing Analytics.
ISSN: 2050-3326
2050-3318
DOI: 10.1057/s41270-023-00228-4
Databáze: OpenAIRE