Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums
| Autor: | Érica Ferreiro-Rosende, Nuria Morere-Molinero, Laura Fuentes-Moraleda |
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| Rok vydání: | 2022 |
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| Zdroj: | Journal of Brand Management. 29:383-399 |
| ISSN: | 1479-1803 1350-231X |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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