| Popis: |
This chapter examines marketing as the foundation of personhood for market women, their families, and Chamelco as a whole. Chamelco's vendors confront capitalist values, transforming capitalism's potentially alienating social effects into a model of Q'eqchi' identity for all. Although they participate in capitalist exchanges, they do so not simply for financial motives, but because marketing is an ancient occupation central to the town's historical identity. As vendors, Chamelco's women use exchange to define the logics of the Q'eqchi' house (junkab'al), the primary entity through which Chamelqueños define and live personhood. The chapter also sets out the book's purpose, which is to explore the intersections of kinship, global capitalism, indigenous identity, and memory. |
