How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of Sale: An Abstract

Autor:	Andreas Kessenbrock, Gerrit Cziehso
Rok vydání:	2018
Předmět:	Product (business) Product choice Point of sale Process (engineering) Business Marketing computer.software_genre computer Purchasing Variety (cybernetics)
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
DOI:	10.1007/978-3-319-99181-8_186
Popis:	Before purchasing new products, customers often have the desire to access or consult a variety of information sources (e.g., product tests, online reviews, salespersons advice) to make better purchase decisions (Broilo et al. 2016). However, the process of information search has changed tremendously over the past decades due to digitalization and an increasing number of online content (Jerath et al. 2014).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::18f6f9198b064a56e91a4830ace9c96e https://doi.org/10.1007/978-3-319-99181-8_186 Zobrazit plný text záznamu