How Effective Are Emojis In Surveys Taken on Mobile Devices?

Autor:	Randall K. Thomas, Christopher Bacon, Frances M. Barlas, Zoe Dowling
Rok vydání:	2017
Předmět:	Marketing Mobile survey Communication Data quality 0502 economics and business 05 social sciences 050211 marketing Business Compound annual growth rate Investment (macroeconomics) Mobile device 050203 business & management
Zdroj:	Journal of Advertising Research. 57:462-470
ISSN:	0021-8499
DOI:	10.2501/jar-2017-053
Popis:	In 2016, marketers spent $13.7 billion globally on online consumer research.[1][1] This investment reflected a compound annual growth rate of 6 percent since 2011. At the same time, consumers increasingly were taking online surveys using their smartphones. During the five-year period through 2016
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::18abcb5321410af5c7d8c523655437bb https://doi.org/10.2501/jar-2017-053 Zobrazit plný text záznamu