How to Integrate ESG into PR Strategy? : Public Segmentation and Predicting Public’s Responses to Corporate ESG
| Autor: | Sooyoung Cho, Garam Kim, Byeol Shin |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | The Korean Journal of Advertising and Public Relations. 24:185-237 |
| ISSN: | 1738-2475 |
| DOI: | 10.16914/kjapr.2022.24.4.185 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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