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Online shopping is a recent phenomenon in electronic commerce and its definitely going to be the future of shopping in the world. It is user friendly compare to in store shopping because consumers can just complete his requirements just with a click of mouse without leaving their home. In the present work, the researcher intended to analyze the most preferred online shopping website, factors influencing the rural customers towards online shopping and to analyze the level satisfaction of the rural online customers in Pollachi Taluk. To analyze the online shopping satisfaction of rural customers, the required data has been collected from 150 respondents. Simple average method, Factor analysis and chi square analysis were used. |
