Fish Quality and Consumers: How Do Consumers’ Knowledge About and Involvement in Fish Quality Define Factors That Influence Fish Buying Behavior?

Autor: Themistoklis Altintzoglou, Morten Heide
Rok vydání: 2016
Předmět:
Zdroj: Journal of Aquatic Food Product Technology. 25:885-894
ISSN: 1547-0636
1049-8850
DOI: 10.1080/10498850.2014.964432
Popis: Despite recommendations, fish consumption is low in several countries. One of the many relevant factors that influence fish consumption is the quality of fish products. However, consumers differ in involvement in and knowledge about fish quality. The aim of this study was to reveal differences in involvement and knowledge about fish quality among consumers and measure how these lead to variations in the importance of factors that influence consumers when buying fresh fish fillets. We aimed to explain these results based on subjective and objective knowledge, fish consumption, and social and demographic characteristics. This study was based on data collected from 738 Norwegian consumers who responded to a questionnaire. The survey included items regarding knowledge and involvement in fish quality, objective and subjective knowledge measures, factors important when buying fish, and finally sociodemographic characteristics. This article suggests that perceived quality is one of the most important fac...
Databáze: OpenAIRE