Does corporate image really enhance consumer’s behavioural intentions?
| Autor: | Chang-Yen Tsai, Sheng-Fang Chou, Jeou-Shyan Horng, Da Chian Hu, Chih-Hsing Liu |
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| Rok vydání: | 2018 |
| Předmět: |
05 social sciences
Geography Planning and Development Cognition Green marketing Willingness to pay Ecotourism Tourism Leisure and Hospitality Management 0502 economics and business Sustainability Mediation 050211 marketing Marketing Psychology 050212 sport leisure & tourism Consumer behaviour Sustainable tourism |
| Zdroj: | Asia Pacific Journal of Tourism Research. 23:1008-1020 |
| ISSN: | 1741-6507 1094-1665 |
| DOI: | 10.1080/10941665.2018.1513946 |
| Popis: | This study determines that cognitive image and affective image have various mediation roles between the environmental marketing strategy and behavioural intentions. By utilizing an online survey fo... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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