Provision of a Russian company competitiveness in the international market
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
oil products
competitiveness инноваÑии междÑнаÑоднÑй ÑÑнок неÑÑи ÑÑÑаÑÐµÐ³Ð¸Ñ innovation конкÑÑенÑоÑпоÑобноÑÑÑ Ð´Ð¾Ð±ÑÑа конкÑÑенÑÐ¸Ñ sales конкÑÑенÑнÑе пÑеимÑÑеÑÑва international oil market production competitive advantages strategy неÑÑепÑодÑкÑÑ competition ÑбÑÑ |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-1085 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «ÐбеÑпеÑение конкÑÑенÑоÑпоÑобноÑÑи ÑоÑÑийÑкой компании на междÑнаÑодном ÑÑнке». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке меÑодов повÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑенÑоÑпоÑобноÑÑи ÐÐР«ÐРРоÑнеÑÑÑ» на междÑнаÑодном ÑÑнке неÑÑи. РпÑоÑеÑÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли ÑеÑÐµÐ½Ñ ÑледÑÑÑие задаÑи: 1. ÐпÑеделение ÑÑÑноÑÑи и ÑодеÑÐ¶Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑенÑоÑпоÑобноÑÑи компании; 2. ÐзÑÑение меÑодиÑеÑÐºÐ¸Ñ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð¾Ð² к оÑенке и повÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑенÑоÑпоÑобноÑÑи; 3. ÐÑÑледование миÑового ÑÑнка неÑÑи и ÑовÑеменнÑÑ ÑÑендов; 4. Ðнализ оÑганизаÑионной Ñ Ð°ÑакÑеÑиÑÑики и ÑÑÑекÑивноÑÑи ÑинанÑово-Ñ Ð¾Ð·ÑйÑÑвенной деÑÑелÑноÑÑи «ÐРРоÑнеÑÑÑ»; 5. ÐÑенка маÑкеÑинговой деÑÑелÑноÑÑи компании; 6. ÐÑÑледование конкÑÑенÑоÑпоÑобноÑÑи «ÐРРоÑнеÑÑÑ» на ÑоÑÑийÑком и междÑнаÑодном ÑÑÐ½ÐºÐ°Ñ ; 7. ÐпÑеделение меÑодов повÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑенÑоÑпоÑобноÑÑи «ÐРРоÑнеÑÑÑ» на миÑовом неÑÑÑном ÑÑнке. Ð Ñ Ð¾Ð´Ðµ ÑабоÑÑ Ð±Ñли ÑаÑÑмоÑÑÐµÐ½Ñ Ð¾ÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа компании, ÑинанÑовÑе и пÑоизводÑÑвеннÑе ÑезÑлÑÑаÑÑ Ð´ÐµÑÑелÑноÑÑи. Также бÑл пÑоведен анализ внеÑней и внÑÑÑенней ÑÑедÑ, маÑкеÑинговой деÑÑелÑноÑÑи и конкÑÑенÑоÑпоÑобноÑÑи «ÐРРоÑнеÑÑÑ» на ÑоÑÑийÑком и миÑовом ÑÑÐ½ÐºÐ°Ñ Ð½ÐµÑÑи. РезÑлÑÑаÑом ÑабоÑÑ ÑÑала ÑазÑабоÑка Ð´Ð»Ñ ÐÐР«ÐРРоÑнеÑÑÑ» ÑÑÑаÑегии по повÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑенÑоÑпоÑобноÑÑи на междÑнаÑодном неÑÑÑном ÑÑнке. The subject of the graduate qualification work is âProvision of a Russian company competitiveness in the international marketâ. The given work is devoted to the development of methods for increasing the competitiveness of PJSC âRosneft Oil Companyâ in the international oil market. In the process of this research, the following tasks were solved: 1. Determination of the essence and content of the company's competitiveness; 2. Study of methodological approaches to assessing and improving competitiveness; 3. Research of the world oil market and current trends; 4. Analysis of the organizational characteristics and efficiency of the financial and economic activities of âRosneft Oil Companyâ; 5. Evaluation of the company's marketing activities; 6. Research of Rosneft's competitiveness in the Russian and international markets; 7. Determination of methods for increasing the competitiveness of âRosneftâ in the global oil market. In the course of the work, the organizational structure of the company, financial and production results were considered. An analysis was also made of the external and internal environment, marketing activities and competitiveness of âRosneft Oil Companyâ in the Russian and world oil markets. The result of the work was the development for PJSC âRosneft Oil Companyâ of a strategy to increase competitiveness in the international oil market. |
| Databáze: | OpenAIRE |
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