Electronic Information Systems Usage by the Consumers' of Agro-Food Products for Expressing Complaints

Autor:	Costas Assimakopoulos
Rok vydání:	2018
Předmět:	business.industry 05 social sciences Electronic information E-commerce Affect (psychology) Consumer satisfaction Agro food Food products 0502 economics and business Information system 050211 marketing Business Marketing 050203 business & management Consumer behaviour Information Systems
Zdroj:	International Journal of Agricultural and Environmental Information Systems. 9:34-44
ISSN:	1947-3206 1947-3192
DOI:	10.4018/ijaeis.2018100103
Popis:	In this article, consumer dissatisfaction of agro-food products is studied. Specifically, the main reasons for triggering dissatisfaction are identified and ranked. Additionally, the factors that affect consumer's complaining behavior is also studied and the level of complaining adoption are investigated. Moreover, consumer's future intention to complain traditionally or electronically is depicted. Here, an important difference has been detected. The future intention will be stronger and by electronic means. The study has identified that the electronic information systems, although not popular for the time being in the area of agro-food products, have a great possibility to be used in the future due to the intention of the consumers to intensify their complaining behavior as an easy way to achieve strengthening of the effects of their complaints.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::17c07e66aba00f28fb332df99e369337 https://doi.org/10.4018/ijaeis.2018100103 Zobrazit plný text záznamu