Optimal pricing of alpine ski passes in the case of crowdedness and reduced skiing capacity
Autor: | Gudbrand Lien, Erik Haugom, Iveta Malasevska |
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Rok vydání: | 2020 |
Předmět: |
Statistics and Probability
Waiting time Economics and Econometrics 05 social sciences Mathematics (miscellaneous) Willingness to pay 0502 economics and business Econometrics Alpine skiing Survey data collection 050211 marketing Business 050212 sport leisure & tourism Social Sciences (miscellaneous) Ski resort |
Zdroj: | Empirical Economics. 61:469-487 |
ISSN: | 1435-8921 0377-7332 |
DOI: | 10.1007/s00181-020-01872-w |
Popis: | In this paper, we estimate price-response functions for a ski resort using a conjoint framework. The analysis is based on survey data from 350 skiers at a large ski resort in the inland region of Norway. The results suggest that the waiting time at the main lifts (crowdedness) and the proportion of slopes open affect the optimal (profit-maximizing) price the ski resort should charge for a one-day ski pass. The results of this study support previous findings from the literature using alternative methodological approaches and can be used directly by ski resort managers when developing new pricing schemes for their ski resort. |
Databáze: | OpenAIRE |
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