Factors that Influence Attendance, Satisfaction, and Loyalty for Conventions

Autor:	Sarah Tanford, Kathleen Beard Nelson, Rhonda Montgomery
Rok vydání:	2012
Předmět:	Convention Tourism Leisure and Hospitality Management media_common.quotation_subject Loyalty Attendance Customer satisfaction Marketing Psychology Social psychology Consumer behaviour Loyalty business model media_common Consumer satisfaction
Zdroj:	Journal of Convention & Event Tourism. 13:290-318
ISSN:	1547-0156 1547-0148
Popis:	Convention loyalty was investigated in a survey of attendees at a major international convention. Five factors influenced both attendance and satisfaction: program, networking, external activities, location, and cost. Satisfaction exceeded motivation for destination-related attributes and matched motivation for program-related attributes. Behavioral loyalty was assessed with positive and negative indicators. Loyalty antecedents, namely emotional commitment and switching costs, were also rated. Emotional commitment was the strongest predictor of loyalty. Program satisfaction was a key determinant of intentions to return in the future or switch to a different convention. The findings have implications for meeting planners, associations, host properties, and event marketers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::17a76767b9ad64291dcb14cec0d7bd31 https://doi.org/10.1080/15470148.2012.728975 Zobrazit plný text záznamu