Application of Four Major Methodologies in Projecting New Car Sales in California Illustrates the Problems of—Regional Industry Forecasting
| Autor: | Theodore A. Andersen |
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| Rok vydání: | 1966 |
| Předmět: | |
| Zdroj: | California Management Review. 8:51-56 |
| ISSN: | 2162-8564 0008-1256 |
| DOI: | 10.2307/41165684 |
| Popis: | Regional industry forecasts can be of considerable value to corporate planners. Several forecasting methodologies are discussed and evaluated in this article, along with a specific illustration of how they can be applied. |
| Databáze: | OpenAIRE |
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