Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach
| Autor: | Craig A. Kelley |
|---|---|
| Rok vydání: | 2007 |
| Předmět: |
Marketing
Teaching method 05 social sciences Delphi method 050301 education Face (sociological concept) Marketing science Education Learning styles Host country Political science 0502 economics and business ComputingMilieux_COMPUTERSANDEDUCATION 050211 marketing 0503 education computer Delphi International marketing computer.programming_language |
| Zdroj: | Journal of Marketing Education. 29:201-209 |
| ISSN: | 1552-6550 0273-4753 |
| DOI: | 10.1177/0273475307306885 |
| Popis: | The past 20 years have seen a growth in the teaching of marketing in business schools around the world. This article reports the trends and challenges that will face U.S. marketing educators teaching abroad over the next 10 years. Predictions are from a Delphi panel of U.S. marketing educators experienced in teaching marketing abroad to non-U.S. students who are predominately natives of the host country. The Delphi panelists predict that growing global expansion of non-U.S. business schools will limit the opportunities for U.S. marketing educators to teach abroad, as educators at the host schools will teach more of their own native students. In addition, increasingly demanding students who enroll in marketing programs around the world will require U.S. marketing educators to tailor course content to include local marketing practices, accommodate different learning styles, and use teaching methods preferred by native students in delivering their courses. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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