| Popis: |
The study aims to examine digital piracy using the Theory of Planned Behavior (TPB), religious theory, and deterrence theory by adding economic and hedonic benefits. This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained from 214 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). This study shows that attitude toward digital piracy and perceived behavioral control positively influence consumer intention to commit digital piracy. The results also reveal that attitude toward digital piracy is positively influenced by hedonic benefit and negatively influenced by extrinsic religiousness. According to this study, the government and the film industry must change the way Indonesian consumers perceive digital piracy so that the number of digital piracies in Indonesia can decrease. |
