Hotel Rebranding and Rescaling
| Autor: | Anna S. Mattila, Yonghee Kim, Bjorn Hanson, John W. O'Neill |
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| Rok vydání: | 2009 |
| Předmět: | |
| Zdroj: | Cornell Hospitality Quarterly. 50:360-370 |
| ISSN: | 1938-9663 1938-9655 |
| DOI: | 10.1177/1938965509332762 |
| Popis: | An exploratory study of ninety-five hotels that rebranded or rescaled their operations revealed the possibility of long-term financial benefit after the change. In many cases the hotels saw an initial decline in financial results, but that was followed by a gradual recovery. Hotels that moved upscale generally saw increases in average daily rates. Hotels that merely changed brands without also changing their scale reported no significant change in financial results. |
| Databáze: | OpenAIRE |
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