Explaining pro-environmental behavior of farmers: A case of rural Iran

Autor: Milad Zhoolideh, Moslem Savari, Bahman Khosravipour
Rok vydání: 2021
Předmět:
Zdroj: Current Psychology. 42:7752-7770
ISSN: 1936-4733
1046-1310
DOI: 10.1007/s12144-021-02093-9
Popis: The effects of population growth in the world have prompted farmers to excessively use agricultural land to produce the required food. Hence, human activities have been endangering and destroying the environment. Accordingly, the present study was designed based on identifying and introducing the determinants of the application of pro-environmental behaviors among Iranian farmers. The present study was conducted using a questionnaire survey with structural equation modeling and technology acceptance model as the theoretical framework elements of the research. The study population consisted of all wheat farmers living in Khuzestan province (southwest of Iran). The results revealed that about 59.8% of the variance of the farmers’ pro-environmental behavior was estimated using the technology acceptance model. The results of structural equation modeling also revealed that variables of attitude and intention, perceived ease of use, and perceived usefulness had significant effects on farmers’ pro-environmental behaviors. In general, the results of the present study can be considered as scientific and logical evidence for utilizing the technology acceptance model in applying pro-environmental behaviors. In addition, the results of this study can help national and local policymakers as well as decision -makers to encourage farmers toward using pro-environmental behaviors.
Databáze: OpenAIRE
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