The Road To Reindustrialization Begins And Ends In The Marketplace

Autor:	Michael G. Kolchin, Bruce M. Smackey
Rok vydání:	1986
Předmět:	Marketing Electric utility Identification (information) Capital (economics) Customer needs Business Business and International Management Reindustrialization Investment (macroeconomics) Industrial organization
Zdroj:	Journal of Business & Industrial Marketing. 1:25-34
ISSN:	0885-8624
DOI:	10.1108/eb006010
Popis:	Based on empirical findings from three industries—steel, electric utility, and health care—reindustrialization should not be viewed as simply the investment of substantial amounts of capital into stagnant or profit‐poor industries. Reindustrialization requires an analysis of the marketplace and an identification of what is necessary to meet customer needs on a competitive basis. The “bottom line” of a company's customer is THE “bottom line.”
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1699980a0ca1ad8d212619b86bb7c8f9 https://doi.org/10.1108/eb006010 Zobrazit plný text záznamu