| Autor: |
Al Shaeel, Fatema, Del Balso, Julian, Ishitani, Eri, Mann, Vanessa, Wu, Carmen |
| Jazyk: |
angličtina |
| Rok vydání: |
2019 |
| DOI: |
10.14288/1.0387177 |
| Popis: |
Framing is often used to elicit particular behaviours and attitudes. This paper examines whether educational framing of environmental issues impact participants’ willingness to engage in pro-environmental behaviour. We investigated local and global framing effects. Environmental issues are often perceived as abstract concepts and psychologically distant. Participants were randomly assigned to three conditions (local vs. global vs. control). We found no significant effects from both the local and global educational framing conditions. Instead, our results indicate that the control condition with no educational blurbs and quiz had the highest response rate and elicited the most pledge responses. The results did not support our hypothesis. Our findings suggest that using framing and educational blurbs are not effective on their own to elicit pro-environmental behaviours. Previous research further explains our results, which illustrated that neither local or global framed messages raised individual concern for environmental issues strong enough to change their behaviour. We conclude that our results are reflective of an ineffective methodology for the purpose of our study. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.” |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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