| Popis: |
The “arousal” hypothesis was studied by investigating whether a familiar presentation style (a word spoken relatively “normally”) would result in more verbal transformations (VTs) than would an unfamiliar presentation style (a word spoken slowly). A VT is any perceptual change that subjects hear when the same word is repeated several times. Forty-three students in an introductory psychology class listened to six neutral words (bedroom, telephone, door, people, subjects, television) repeated for 6 min with approximately 3 sec between each word. Subjects produced significantly more VTs when the word was spoken normally (familiar) as opposed to slowly (unfamiliar). In addition, the sequence of the presentation styles had no effect. The results are explained in terms of arousal, habituation, word clarity, and attention. |
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