A STUDY ON THE ROLE OF INSTAGRAM IN BUSINESS DEVELOPMENT CYCLE OF NETPRENEURS

Autor: Mohammed Midlaj Kozhukkal, Ebrahim M K
Rok vydání: 2020
Předmět:
Zdroj: GLOBAL JOURNAL FOR RESEARCH ANALYSIS. :68-70
DOI: 10.36106/gjra/6907950
Popis: Instagram is setting of as a legitimate social media platform for endorsing the products and services online. Nowadays, both large and small business organizations make use of Instagram account to attract new customers as well as to interact with existing customers. Looking at the opportunities gained by business through social media, Instagram: one of the fastest growing social media platform is a crucial part for those people who operate business on the internet. This research paper explores how Netpreneurs utilize Instagram to access and analyse the target audience, deliver information and awareness and maintain customer relationship.
Databáze: OpenAIRE