A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards Water-Saving Equipment Based on ABC Model
| Autor: | Hsin-Fa Lin, Kuei-Chen Chiu, Lan-Ting Shih, Chien-Lung Chen, Yung-Hsun Wu |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Product design
05 social sciences Applied psychology Appeal Cognition 010501 environmental sciences Affect (psychology) 01 natural sciences Abc model Appeal to emotion 0502 economics and business Kansei engineering Psychology Canonical correlation 050203 business & management 0105 earth and related environmental sciences |
| Zdroj: | IEEM |
| DOI: | 10.1109/ieem44572.2019.8978948 |
| Popis: | This study aims to explore the attitudes of the public toward water-saving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward water-saving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of water-saving faucets. The results show that the acceptance of the public toward using water-saving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of water-saving activities, for design of water-saving equipment the affect appeal should be given priority, and induce people to use water-saving equipment for achieving water-saving purposes through the product design of water-saving equipment with affect appeal. |
| Databáze: | OpenAIRE |
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