Exploring the Role of Retailer Image and Store Brands as Extrinsic Cues in Young Urban Consumers' Choice of Interior Textile Products
Autor: | Sonnenberg, Nadine C, Alet C Erasmus |
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Jazyk: | angličtina |
Rok vydání: | 2008 |
DOI: | 10.13140/2.1.4885.3766 |
Databáze: | OpenAIRE |
Externí odkaz: |