Analysis of Glocalization Phenomena: Advertising of Starbucks Special Edition Products with Indonesian Local Wisdom in Social Media

Autor:	Ahmad Fikri Ainurrizqi, Siti N. Zulaikha, Amelia Firda Tresnayanti, Rizki Amalia, Alan Sigit Fibrianto, Amelia Firda Rahma, Ananda Dwitha Yuniar
Rok vydání:	2020
Předmět:	Indonesian Globalization Glocalization Political science language Social media Advertising Local wisdom language.human_language
Zdroj:	Proceedings of the International Conference on Social Studies and Environmental Issues (ICOSSEI 2019).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::15586316fe8c28b09f78601c3262a3e9 https://doi.org/10.2991/assehr.k.200214.045 Zobrazit plný text záznamu