Service Robots Usage in Marketing Hospitality in China

Autor:	Ziqi Cui, Ayse Begum Ersoy
Rok vydání:	2021
Předmět:	Service (business) Distancing Hospitality business.industry Human intelligence Social distance Interpersonal communication Marketing business China Hospitality industry
Zdroj:	Journal of Business Administration Research. 10:13
ISSN:	1927-9515 1927-9507
Popis:	Since the coronavirus disease 2019(COVID-19) has had brought severe impact on all aspects of the world. A series of interpersonal distancing methods such as ensuring effective and safe social distancing among people, wearing masks, and traffic lockdown measures are also continuing to take effect to curb the continuing outbreak of the COVID-19 (“Advice for the public on COVID-19”, 2020). In response to the globally spread of COVID-19, many advanced technologies in the field of Artificial Intelligence (AI) were applied rapidly and played an essential role in the operation for several months. There are many different leading technology categories in the field of artificial intelligence and many different sub-categories within each main technology categories. Moreover, since the AGI technology does not yet reach the basic human intelligence level, this study will focus on the impact of service robots, which are already widely used in the NAI application category, on hospitality marketing in the current situation in China. In this paper the aim is to assess the effectiveness of use of service robots in Marketing Hospitality Industry during the pandemic through a quantitative study.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::150c5e9179dc815de673e8f15586f021 https://doi.org/10.5430/jbar.v10n2p13 Zobrazit plný text záznamu