The Long-Term Impact of Price Promotion on the Game Market: Focusing on Tobit-Augmented Panel VAR Model

Autor: Yun Seob Choi, Junhyeok Lee, Jae Young Lee
Rok vydání: 2022
Zdroj: Korean Journal of Marketing. 37:41-63
ISSN: 2713-9913
1229-456X
Databáze: OpenAIRE