Direct Competition in Cable Television Delivery: A Case Study of Paragould, Arkansas

Autor:	Marianne Barrett
Rok vydání:	1995
Předmět:	TheoryofComputation_MISCELLANEOUS Economics and Econometrics Communication Cable television Profit (economics) Oligopoly Microeconomics Market structure Economics Profitability index Market share Monopoly Duopoly Industrial organization
Zdroj:	Journal of Media Economics. 8:77-93
ISSN:	1532-7736 0899-7764
DOI:	10.1207/s15327736me0803_1
Popis:	In this study I explored the effects of the development of direct competition in the delivery of cable services to a small Arkansas city. The emergence of competition produced lower prices, better customer service, increased choices in programming, and technological improvements as the market structure moved from monopoly to duopoly and achieved an equilibrium in which each service company serves a 50% market share. Because neither firm is producing a profit under the current situation, I argue that in the long-run the competitors may switch to oligopolistic pricing behavior and focus on nonprice competition in an effort to achieve profitability.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::146329d1895336711c48580b054d8458 https://doi.org/10.1207/s15327736me0803_1 Zobrazit plný text záznamu Plný text ve formátu PDF