Small Sample Market Research
| Autor: | Timothy Bock, John Sergeant |
|---|---|
| Rok vydání: | 2002 |
| Předmět: |
Marketing
Economics and Econometrics Computer science business.industry 05 social sciences Sample (statistics) Small sample Data science 050105 experimental psychology Rule of thumb Market research 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Business and International Management business Qualitative research |
| Zdroj: | International Journal of Market Research. 44:1-7 |
| ISSN: | 2515-2173 1470-7853 |
| DOI: | 10.1177/147078530204400205 |
| Popis: | Numerous market research studies are conducted with small samples of data. Many of these data are described as ‘qualitative’. Researchers do not always appropriately take into account the size of the sample when drawing inferences about populations from small samples of data. In this paper we present some rules of thumb that may be employed when attempting to draw inferences from small samples, such as those typically used in qualitative research. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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