Forecasting practice: organisational issues
| Autor: | M C Hughes |
|---|---|
| Rok vydání: | 2001 |
| Předmět: |
Marketing
business.industry Strategy and Management Information technology Management Science and Operations Research Demand forecasting Purchasing Management Information Systems Financial management Information and Communications Technology Structured interview Information system Project management business |
| Zdroj: | Journal of the Operational Research Society. 52:143-149 |
| ISSN: | 1476-9360 0160-5682 |
| DOI: | 10.1057/palgrave.jors.2601066 |
| Popis: | Although many surveys have been conducted on forecasting practice, the majority of surveys have investigated the utilisation of forecasting methods and relatively few have studied the role of forecasting in changing organisational structures. The aim of this paper is to address this issue by expanding on earlier case studies which suggested the need for a re-location of the forecasting function within the organisation. Current research has shown how the role of forecasting has changed as organisations adapt to meet the business needs of their customers. The evidence reported in this paper was gathered by surveys and structured interviews carried out in the electronics and financial industries in Scotland. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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