Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes

Autor:	Cynthia M. Frisby, Rebecca Dell
Rok vydání:	2017
Předmět:	biology Athletes media_common.quotation_subject education General Medicine biology.organism_classification Affect (psychology) Perception Credibility Knight Objectification Psychology human activities Social psychology media_common
Zdroj:	Advances in Journalism and Communication. :236-255
ISSN:	2328-4935 2328-4927
DOI:	10.4236/ajc.2017.54014
Popis:	Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009; Daniels & Wartena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001). This study examines whether the gender of the sportswriter and reader affect the perception of female athletes (in terms of athleticism, respectability and interest in the sport). No significant interaction was found between sportswriter and reader gender, but a main effect was found for reader gender wherein women tend to think more highly of the athleticism and respectability of female athletes. Women were also more likely to view the sportswriter as credible; and higher credibility was positively correlated with perceptions of the athlete’s athleticism and respectability.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::14481e34850d53bd317aa52fe4c8b4f6 https://doi.org/10.4236/ajc.2017.54014 Zobrazit plný text záznamu