| Popis: |
“Transparency is fake and it’s overvalued,” the CEO of a food company told me once. We were discussing demands for businesses to be fully transparent, as well as the trend on the social networks for people to share their experiences and thoughts in real time urbi et orbi with friends and strangers alike. The CEO added that what he called the digital striptease some people perform on their Facebook or LinkedIn blogs was simply an act, the projection of a fictitious identity, and that all they were really doing was creating a personality to please an audience, rather than truly reflecting what was going on in their lives. What’s more, he said, hammering home his point, businesses typically respond to demands for complete transparency by launching overloaded and unconvincing marketing and communication campaigns that quite frankly are not in shareholders’ interests. |
