MARKETING MIX OF CULTURAL INSTITUTIONS ON THE CROSS-BORDER MARKET OF A CITY DIVIDED BY A BORDER – AN ANALYSIS AND EVALUATION

Autor:	Łukasz Wróblewski, Marcin Lis
Rok vydání:	2021
Předmět:	Organizational Behavior and Human Resource Management Economy Strategy and Management Cultural institution Business Business and International Management Marketing mix
Zdroj:	Polish Journal of Management Studies. 23:555-572
ISSN:	2081-7452
DOI:	10.17512/pjms.2021.23.2.33
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::141e5123fdbe72ff703e0f937683674d https://doi.org/10.17512/pjms.2021.23.2.33 Zobrazit plný text záznamu