Formation of consumer properties, assessment of the quality of umbrellas and improvement of their assortment in a retail trade enterprise
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-2844 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «ФоÑмиÑование поÑÑебиÑелÑÑÐºÐ¸Ñ ÑвойÑÑв, оÑенка каÑеÑÑва зонÑов и ÑовеÑÑенÑÑвование Ð¸Ñ Ð°ÑÑоÑÑименÑа в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии».ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена оÑенке поÑÑебиÑелÑÑÐºÐ¸Ñ ÑвойÑÑв зонÑов и ÑазÑабоÑке пÑедложений по ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ аÑÑоÑÑименÑа в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ:1. РаÑÑмоÑÑеÑÑ ÑакÑоÑÑ, влиÑÑÑие на поÑÑебиÑелÑÑкие ÑвойÑÑва зонÑов, и опÑеделиÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð¸Ñ ÐºÐ°ÑеÑÑвÑ.2. ÐÑовеÑÑи ÑÑавниÑелÑнÑÑ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑеÑÑва зонÑов ÑазнÑÑ Ð¿ÑоизводиÑелей, Ñ Ð¾Ð±Ð¾Ñнованием вÑбоÑа обÑазÑов и меÑодов иÑÑледованиÑ.3. РазÑабоÑаÑÑ ÑекомендаÑии по вÑбоÑÑ Ð·Ð¾Ð½Ñов Ð´Ð»Ñ Ð¿Ð¾ÑÑебиÑелей и ÑоÑговÑÑ Ð¿ÑедпÑиÑÑий на оÑнове анализа ÑезÑлÑÑаÑов иÑÑледований обÑазÑов.4. ÐÑоанализиÑоваÑÑ ÑакÑиÑеÑкий аÑÑоÑÑÐ¸Ð¼ÐµÐ½Ñ Ð·Ð¾Ð½Ñов ÑозниÑного ÑоÑгового пÑедпÑиÑÑÐ¸Ñ Ð¸ на оÑнове даннÑÑ Ð¿Ð¾ изÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелÑÑÐºÐ¸Ñ Ð¿ÑедпоÑÑений ÑазÑабоÑаÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ его ÑовеÑÑенÑÑвованиÑ.ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑоводилиÑÑ Ð½Ð° базе лабоÑаÑоÑии ÑкÑпеÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑебиÑелÑÑÐºÐ¸Ñ ÑоваÑов ÐШСиТ. Ð ÑабоÑе иÑполÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑандаÑÑнÑе и обÑепÑизнаннÑе в ÑоваÑоведении меÑÐ¾Ð´Ñ Ð¸ÑÑледованиÑ: опÑеделение ÑазмеÑно-маÑÑовÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñелей, ÑÑилиÑ, Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾Ð³Ð¾ Ð´Ð»Ñ Ð¾ÑкÑÑÐ²Ð°Ð½Ð¸Ñ ÐºÑпола, водонепÑониÑаемоÑÑи, ÑабоÑоÑпоÑобноÑÑи, ÑÑойкоÑÑи к иÑÑиÑÐ°Ð½Ð¸Ñ Ñкани кÑпола и пÑоÑноÑÑи ÑÑÑки из плаÑÑмаÑÑ Ð½Ð° ÑдаÑ.РезÑлÑÑаÑÑ Ð¾Ñенки каÑеÑÑва обÑазÑов зонÑов Ð¼ÐµÑ Ð°Ð½Ð¸ÑеÑÐºÐ¸Ñ Ð¶ÐµÐ½ÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸, ÑÑо наиболее вÑÑокими показаÑелÑми каÑеÑÑва Ñ Ð°ÑакÑеÑизÑеÑÑÑ Ð¾Ð±ÑÐ°Ð·ÐµÑ â 4 (аÑÑ. 3515) киÑайÑкого пÑоизводÑÑва, ÑвлÑÑÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ изноÑоÑÑойким и водонепÑониÑаемÑм.РезÑлÑÑаÑÑ Ð¿ÑоведеннÑÑ Ð¸ÑÑледований имеÑÑ Ð¿ÑакÑиÑеÑкое пÑименение в каÑеÑÑве ÑекомендаÑий ÑоÑговÑм оÑганизаÑиÑм, ÑеализÑÑÑими зонÑÑ, Ð´Ð»Ñ ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑоÑÑименÑа, а Ñакже поÑÑебиÑелÑм пÑи опÑималÑном вÑбоÑе зонÑов, оÑвеÑаÑÑим вÑÑоким ÑÑебованиÑм каÑеÑÑва. The topic of the final qualifying work: "Formation of consumer properties, assessment of the quality of umbrellas and improvement of their assortment in a retail trade enterprise".This work is devoted to the assessment of consumer properties of umbrellas and the development of proposals for improving its assortment in a retail company. Tasks that were solved during the study:1. Consider the factors affecting the consumer properties of umbrellas and determine the requirements for their quality.2. To conduct a comparative assessment of the quality of umbrellas from different manufacturers, with justification for the selection of samples and research methods.3. Develop recommendations on the choice of umbrellas for consumers and commercial enterprises based on the analysis of the results of sample studies.4. Analyze the actual assortment of umbrellas of a retail trading enterprise and, based on data on the study of consumer preferences, develop proposals for its improvement.The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. The work uses standard and generally recognized research methods in commodity science: determination of dimensional and mass indicators, the effort required to open the dome, water resistance, operability, abrasion resistance of the dome fabric and the strength of the plastic handle on impact.The results of the evaluation of the quality of samples of mechanical women's umbrellas showed that the highest quality indicators are characterized by sample No. 4 (art. 3515) of Chinese production, being the most wear-resistant and waterproof.The results of the conducted research have practical application as recommendations to trade organizations that sell umbrellas to improve the assortment, as well as to consumers with an optimal choice of umbrellas that meet high quality requirements. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|