Adapting GM Research To a New Corporate Strategy
| Autor: | Larry J. Howell |
|---|---|
| Rok vydání: | 2003 |
| Předmět: |
Strategy and Management
05 social sciences General Engineering Economies of scale Competition (economics) Business climate Incentive Management of Technology and Innovation 0502 economics and business Economics 050211 marketing Strategic management Marketing 050203 business & management Industrial organization Production system |
| Zdroj: | Research-Technology Management. 46:14-20 |
| ISSN: | 1930-0166 0895-6308 |
| DOI: | 10.1080/08956308.2003.11671561 |
| Popis: | OVERVIEW:The business climate has changed tremendously for North American automobile manufacturers. Until the late 1970s, there was little foreign competition. Manufacturers could benefit by large economies of scale, and there was little incentive for radical innovation within the business. Today, manufacturers from all over the world compete in the United States. Customers have more than 600 vehicle options to choose from, and the intense competition has kept prices competitive and margins thin. Such changes have forced manufacturers to innovate as they never have before. In 1998, GM embarked on a corporate strategy of innovation and growth. As a result, GM Research transformed itself from a lab that had been working primarily to support an existing production system, to a lab focused on business innovation. The target was to put 30 percent of the lab's resources on exploratory projects, but projects that could create wealth for the company. Changes required by the new emphasis included establishment of ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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