Transformative destination attractiveness: an exploration of salient attributes, consequences, and personal values
| Autor: | Steven Pike, Thilini Alahakoon, Amanda Beatson |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Attractiveness 2019-20 coronavirus outbreak media_common.quotation_subject 05 social sciences Destinations Personal construct theory Transformative learning Laddering Salient Tourism Leisure and Hospitality Management Perception 0502 economics and business 050211 marketing Psychology 050212 sport leisure & tourism media_common |
| Zdroj: | Journal of Travel & Tourism Marketing. 38:845-866 |
| ISSN: | 1540-7306 1054-8408 |
| Popis: | Despite travel’s potential to transform individuals, literature suggests a lapse in how its attractiveness is portrayed in marketing efforts. Adding to this is the lack of research on destination characteristics that trigger transformations and travellers’ perceptions of transformative destinations. Using the Repertory Test with Laddering Analysis, underpinned by Personal Construct Theory, this article proposes that transformative destination attractiveness lies in the meaningfulness of attributes to travellers, rather than in the attributes themselves. This is because, when considering transformations, attractiveness is driven by travellers’ perceptions of a destination’s enduring impact on them. Findings indicate an alternate destination positioning opportunity as well. |
| Databáze: | OpenAIRE |
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