| Popis: |
The article is devoted to the study of gender realization in the English-language media discourse as a means of reflecting the changing trends in the concepts of femininity and masculinity. The study is carried out within the anthropocentric approach. The aim of this article is to highlight the theoretical frame of reference for the works included in this article. We intend to delimit the field of study for gender discourse analysis by highlighting the main theories and concepts that ensure its specificity. Interdisciplinary, which is the distinctive feature of gender discourse analysis, marks the evolution of research in this field that we are trying to capture in our proposed retrospective approach. The review of research that configures the domain of gender discourse analysis illustrates the latter relevance in deciphering the meaning of communication as an important qualitative research method in the field of communication sciences. On the other hand, the work identifies the specificity of gender representation in the language of contemporary gender-oriented magazines. The novelty of the paper is determined by the disclosure of the trends of new femininity and masculinity in media discourse. Additionally the media is commonly seen as a potential means of influence, control, and innovation in society. As a result, few significant social issues are addressed without some consideration of the role of the mass media. Gender issues are no exception, as illustrated by the following statement: The purpose of this article is to provide insights on the role of the media in status of men and women’s potential for socio-cultural change. The results show that the gender aspect in media discourse is manifested at the level of vocabulary, grammar and stylistics. |
