The digital transformation process in the agri-food sector: A case study
| Autor: | G. Denisse Chamochumbi D., Massimo Ciambotti, Federica Palazzi, Francesca Sgrò |
|---|---|
| Rok vydání: | 2022 |
| Zdroj: | MANAGEMENT CONTROL. :43-70 |
| ISSN: | 2239-4397 2239-0391 |
| DOI: | 10.3280/maco2022-002-s1003 |
| Popis: | The paper investigates the ongoing digital transformation process in a firm operat-ing in the agri-food sector by analyzing the approach adopted, the barriers and challenges faced when implementing digital technologies, and the impact of the Covid-19 crisis on this process. The authors opted for a qualitative approach based on a single case study. The results suggest that the preferred approach of top management played a crucial role in supporting the changes brought about by the transformation. Specifically, it is a conscious, incremental, and critical approach that combines digitalization and craftsmanship. The research reveals four barriers to the implementation of digital technologies: resistance to change, a lack of digi-tal skills, an inadequate organizational structure, and financial constraints. Fur-thermore, the results show that the Covid-19 crisis has accelerated the implemen-tation of digital technologies, which was already in progress during the pre-pandemic period. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|