The Effect of Consumer Global-Mindedness and Global Fashion Brand Out-Of-Home Advertising on Brand Evaluation

Autor:	Ah Young Kim, Sun Jun Hwang
Rok vydání:	2017
Předmět:	Out-of-home advertising business.industry Brand awareness 05 social sciences Advertising Brand management Corporate branding Brand extension 0502 economics and business 050211 marketing Business Brand equity Marketing 050203 business & management
Zdroj:	Journal of the Korean Society of Costume. 67:1-16
ISSN:	2287-7827 1229-6880
DOI:	10.7233/jksc.2017.67.2.001
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::13636a87c1575522af6b28ed9803fdf3 https://doi.org/10.7233/jksc.2017.67.2.001 Zobrazit plný text záznamu