The Effect of ESG Marketing Promotion Fairness on Consumer Attitude and Word of Mouth Intention: Mediating Effect of Authenticity

Autor:	Sinae Lee, Dongwon Min
Rok vydání:	2023
Zdroj:	The Journal of Humanities and Social sciences 21. 14:1767-1780
ISSN:	2951-049X
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::12feb9632915971eddc096b63de01701 https://doi.org/10.22143/hss21.14.2.121 Zobrazit plný text záznamu