Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks

Autor:	Michael D. Basil, Katherine C. Lafreniere
Rok vydání:	2019
Předmět:	Shore geography geography.geographical_feature_category business.industry Environmental resource management Marine debris Foundation (engineering) Wildlife business Social marketing
Zdroj:	Springer Texts in Business and Economics ISBN: 9783030130190
DOI:	10.1007/978-3-030-13020-6_22
Popis:	Shoreline litter is one of the most widespread pollution problems today. Since shorelines represent very sensitive and large geographical areas, any organized cleanup event requires considerable manpower in order to be successful. This case study illustrates how Vancouver Aquarium and World Wildlife Foundation recruited, organized, and retained tens of thousands of volunteers in order to build a shoreline cleanup movement across Canada.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::12dae0f166fa10e31bca4622e5c98291 https://doi.org/10.1007/978-3-030-13020-6_22 Zobrazit plný text záznamu