SOCIO-ECONOMIC DETERMINANTS OF CONSUMERS’ WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN ABEOKUTA SOUTHWEST, NIGERIA

Autor: null Adekunle, C. P., null Oyekale, T. O., null Oladeji, S. O.
Rok vydání: 2019
Zdroj: Journal of Agripreneurship and Sustainable Development. 2:89-101
ISSN: 2651-6365
2651-6144
DOI: 10.59331/jasd.v2i2.83
Popis: This paper investigates the factors affecting consumers’ willingness to pay a premium price for organic products (green vegetables and tomato) in Abeokuta, southwest, Nigeria. The study collected primary data from a sample of 120 respondents. The data were analyzed by descriptive statistics and Contingent Valuation Method (CVM). The results show that respondents are willing to pay a premium price of 59% and 68% for organic green vegetables and tomato, respectively. The results show that the bid price, prior knowledge, safety issues and income were significant for the two models. Moreover, In the first regression model for green vegetable, it was revealed that bid price, prior knowledge, safety issues, concern issues, level of education and income were significant at p
Databáze: OpenAIRE